Most Facebook fan page owners and admins have noticed a dramatic decrease in how many people are seeing their content over the past few months due to the algorithm by which the site decides to deliver status updates. I know I saw about a 90% drop off on the CUDigitals and DigiScrapAddicts fan pages all of a sudden even though I had not changed anything about how and what I was posting. Where I was getting post reach in the 18-20% range, it dropped to 1% or LESS!! Has this happened to you? If not, be glad – but be aware that it might soon. If it has, I recently learned about a super easy way to get your organic (unpaid) reach back to where it was before the drop. I have tested this on all my fan pages and have measureable success. And it’s INCREDIBLY easy.
Here’s the idea: when posting your updates, always include multiple pictures. For digital designers, this is natural since a ton of what you share is visual content. So instead of posting a huge visual ad with your kit and coordinates or kit and CT pages all in one .jpg, start posting them as individual graphics to increase your reach pretty much immediately.
Here’s how to include more than one image. Write your post, with the applicable link to your store or sale, etc and before you hit the “post” button, click on photo/video
Then choose upload photos/video
You will get a pop-up where you can navigate to the folder on your computer with the images you will be posting. To select multiple images, hold down the CTRL button on your keyboard and CLICK with your mouse on the ones you want to include and hit “open” I have been able to post up to 6 images this way. (Less on some FB groups)
BONUS HINT: Once you have clicked the open button, and the thumbnails show below your text, you can drag the graphics to the left or right to rearrange the order in which they show on the post! Then click the “post” button for a post with multiple photos and MUCH more reach. I have seen my post reach increase 5 to 10 times what it was by doing this!
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Fabulous tip! Thank you for sharing this with us. :)
ReplyDeleteI've noticed that too, but just another tip, because I think it's easier than opening windows to find files. If you have file manager open, highlight all of the images you want to post on facebook and drag them onto the spot that says "upload photos".
ReplyDelete