There's more to maintaining your blog than posting new releases and sales. You can maintain customer loyalty and interest in your product line by providing additional interesting content on a regular or even sporadic basis!
If you have a hard time figuring out what to post about, how about just working the numbers? Top 5 or Top 10 posts are fun to write, fun to read and tend to get shared easily (especially if you include a fun graphic for sites like Pinterest). Here are 10 different ideas for list style posts by digital scrapbook designers.
1. Top 10 Reasons to Love Digi Scrapping
2. Top 10 Basic Essentials for your Digiscrap Stash (of course, some of these items should be from YOUR store)
3. Top 10 photos to shoot this season
4. Top 10 Photoshop (or PSE) Shortcuts for Digital Scrapbooking
5. Top 10 Lightroom Presets for Digital Scrappers
6. Top 10 Journaling Fonts (or title fonts) for Digital Scrapbooking
7. Top 10 Journaling Ideas to ask your kids (or yourself) this Month
8. Top 10 Techniques for Digital Scrapbooking
9. Top 10 Digiscrap Acronyms You Should Know if You Hang Out Online
10. Top 10 of your favorite layouts from the last month, year, etc
Hopefully, you can see that this list could go on and on! Many of these ideas could be expanded and used over again like the fonts, photo ideas and favorite layouts. They could spotlight a Creative Team member, a gallery that you frequent or a loyal customer.
If you keep a editorial calendar for your blog (and you should!), use your current note-taking or content management system to create drafts for each of your ideas. If you can't think of all 10 items in one sitting, just keep adding to your idea lists until you have enough for the post and then get it ready to go live!
For information on how to keep an editorial calendar, check out these resources:
Blogging Printables on Pinterest
Different Ways To Keep An Editorial Calendar - The Blogging Bunch
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