Must-Have New Products and Long Tail Marketing

One of the great things about digital scrapbook designing is being able to draw income from work that was completed months and sometimes years ago. While there is definitely a push to bring out new products on a regular basis to keep bringing customers back to our stores, it is also important and beneficial to advertise and promote older products. It doesn’t take much effort to set up a sale, do a blog post, pin or upload some sample layouts and all the other little marketing jobs we do for last year’s stuff. A good portion of your customers may have never even seen it since even 40% is considered an outstanding newsletter open rate. Another option is to do a “remix” – take an older kit, freshen it up a bit with a few of the latest tends and re-release it. If you are used to putting out two new kits or product collections per month, this could increase your sales and exposure a little bit and we all want that, right?
To read more about this marketing idea, here is an informative article – What is Long Tail Marketing?
New Releases – So much COOL stuff this week!!
















Have a great week and thanks for shopping with us!